![[{"type":"heading1","text":"Grupo Leceres","spans":[]}]](https://images.prismic.io/kaleidoz/5ea1a117-b206-45ae-9004-f8a1140c3b1b_001-where-to-go-2022.jpg?auto=compress,format&rect=0,0,1920,1080&w=1920&h=1080)
Grupo Leceres
All forms of leisure and hospitality in a single word: Leceres.
Date
Jun, 2022
Client
Grupo Leceres, São Paulo
Services
Brand Naming
Tone of Voice
Manifesto and Tagline
Logo Design
Identity
Corporate Video
Brand Launch
Brand Book
Project Info
It's a huge responsability to change a name of a 45 year old company. The new controllers have given us a complex brief that can be reduced down to a single word: leisure. Kaleidoz's copywriting team was precise and found a term that didn't even exist on Google. But that was in the Latin Galician Dictionary and Wikipedia as well. This special word has opened a way for the project. [Full case study soon]
